Aston Martin’s Lagonda – the future of SUVs?

Aston Martin Lagonda SUV

SUVs are without a doubt all the rage in the current automotive climate, as are electric and hybrid vehicles. It’s hardly a surprise then that practically every vehicle manufacturer, including the high-end marques, are producing cars in these categories to develop their ranges and broaden their markets.

Aston Martin has now delivered something more than a little unique with its latest concept car, the ‘Aston Martin Lagonda All-Terrain Concept’ to give it its full title, to project their vision of the future of luxury SUV transport. Not only that, they’re putting their money where their mouth is and suggesting this larger-than-life model will go into full production at their St Athan plant in Wales by 2022.

A futuristic, ultimate luxury model, this Aston Martin electric car is imagined to compete with the likes of the Rolls Royce Cullinan or Bentley Bentayga; yet the Lagonda All-Terrain Concept looks very different to its competition. It’s built for use over any terrain (as the name obviously implies) with high ground clearance and strength supplied from a battery layout within the floor. To get an acceptable mileage from its batteries due to its more than ample size, they’re going to have to be quite a size; but as we said before, space isn’t going to be a problem with a vehicle of such behemoth proportions. Having the batteries mounted in much the same way as the Tesla Models or the Jaguar I-Pace, it should be able to offer the high-end sports performances that take advantage of the benefits of an EV model.

From the first inspection, this is a huge SUV born of the future. It’s long, sleek, and packed with luxury. The passenger doors are rear-hinged with lifting roof sections to make getting in and out both easier and to provide an air of VIP treatment when entering its vast interior. You could be forgiven for thinking a car as big as the Aston Martin Lagonda was designed to seat more than the traditional 4 occupants, but you’d be wrong. The Lagonda is all about space, luxury and comfort. The seats are constructed from Cashmere; you won’t find anything as common as leather in here, and the rest of the interior follows suit with unique hi-tech and future-friendly materials to reflect its market. Even sections of the seats’ padding are encrusted with Swarovski crystals.

The steering wheel is equally futuristic, and the controls are all quite wonderfully disguised into the minimal looking displays. You might never need the steering wheel, however, as the all-electric performance can be autonomously controlled while the front seats can be rotated to face your back-seat passengers.

It is indulgent, as Aston Martins are wont to be – this is an opulent luxury marque after all; but whether a car like the new concept Lagonda, despite its excessive styling and stunning use of technology, has a market with today’s drivers, we’ll just have to wait and see.