The Lamborghini Christmas drive


Reindeer pulling a sleigh might be the traditional choice for Christmas transport - but when you’re celebrating a successful year at Lamborghini, nothing less supercar-powered SUV convoy will do. 

2018 represented one of the most successful years Lamborghini has ever experienced – not least because of its third model, the Super SUV Urus. By their own admission, orders for the Urus surpassed the Lamborghini management team’s most ambitious expectations – and the public’s appetite for the monster-power SUV continues to this day – with significant waiting list times before you can get your hands on one.

Orders for the Urus arrived in such volume that the company doubled its production site from 80,000 to 160,000 square meters – and added 500 new recruits to the team. To celebrate such a monumental year, the company set out on a 750km Christmas road trip that would end at the festive market in the Alpine town of Bruneck.

Old meets new

Although we tend to associate Lamborghini with sleek supercars like the Diablo, Murcielago, and the Aventador, the Italian supercar manufacturer is more familiar with the SUV market than you might realise.

In 1986, the “Lamborghini truck” was created. If you think it looks similar to older ‘Hum-Vee’ style US military vehicles, you’d be exactly right – in fact, it was created as part of a ‘Lamborghini Militaria’ series of vehicles. Although they never reached significant production figures, the LM001 and Cheetah prototypes look even more military-inspired, and they paved the way for the LM002 – although less than 1,000 were eventually made.

An extremely rare LM002 was along for the ride to Bruneck on Lamborghini’s Christmas drive – and there’s every possibility it was the costliest vehicle in the convoy.

Polo Storico restoration

Opened in Spring 2015 at the company’s Sant’Agata Bolognese headquarters, the Polo Storico centre is dedicated to the restoration of historical Lamborghinis. The LM002 that accompanied the Urus convoy had been undergoing restoration there between 2016 and 2017 after being bought back from its original buyer in Monte Carlo. 

The mighty Urus

Of course, the LM002 didn’t steal the show completely – if you’ve seen one of the 4,000 or so Urus currently gracing UK roads, you’ll understand that it’s not a vehicle that blends into the background. 

With radical Lamborghini styling, the Urus is the world’s most powerful SUV – sporting a 650bhp, 4.0-litre, twin-turbo V8 that’s every bit as lively and noisy as you’d imagine. Onboard, you’re wrapped in outstanding luxury – and it’ll get you to 60mph just a touch behind a Huracán. 

The mighty Urus

The Lamborghini Christmas tree

After the vehicles’ lengthy road trip, the drivers and supporting crew were met with stunning blue skies and crisp winter temperatures in Bruneck – along with the town’s frozen lake, now with a liberal snow covering. 

Bruneck’s connection to Lamborghini’s headquarters in Sant’Agata Bolognese runs deeper than just being a picturesque location for a photo shoot though. The company’s Christmas tree is traditionally grown in the town, and this time - for the first time since 1990 – they’ve taken a vehicle with enough boot space to bring it home.